is on its way to the Massachusetts sports betting scene, as Penn Entertainment is gearing up its rebranding efforts from Barstool Sportsbook to ESPN BET as it moves into October.
Penn Entertainment and ESPN agreed to a this past August, leaving Barstool Sports in the lurch. Penn Sports Interactive, the gambling and sports betting arm of Penn Entertainment, is currently in the process of completely rebranding Barstool Sportsbook to ESPN BET, which it hopes to complete by November.
Despite the rebranding efforts, the Massachusetts Gaming Commission shared concerns with the company today over the remaining promotion of Barstool Sportsbook.
Portnoy Did Not Cost Penn Any Sports Betting Licenses
As the company gears up for its rebrand to ESPN BET, it couldn t fully escape its Barstool Sportsbook shadow during today s meeting.
Commissioner Eileen O Brien questioned Barstool founder Dave Portnoy s claim that Barstool s presence cost Penn Entertainment sports betting licenses in several states. She today asked a Penn Entertainment representative if it was indeed true that Barstool s presence actually had no bearing on the company receiving licenses or not.
PENN Entertainment s Chris Soriano, Senior Vice President and Chief Information Officer at Penn, confirmed the company was never denied a sports betting license due to its relationship with Barstool.
Penn has not been denied any licenses, Soriano said.
Portnoy posted a video to his X profile this past August after he re-acquired Barstool Sports back from Penn, claiming the company s partnership with Penn made it difficult to acquire sports betting licenses.
“We underestimated just how tough it is for myself and Barstool to operate in a regulated world…We got denied licenses because of me. You name it. So the regulated industry is probably not the best place for Barstool Sports,” he said.
Despite Penn s complete split from Barstool, Massachusetts Gaming Commissioner Nakisha Skinner shared concerns that Barstool s logo and sportsbook were still prominently being featured on the Penn Sports Interactive s website.
Even in this interim moment of rebranding, Skinner said, it can be confusing for Massachusetts sports betting customers who still see the Barstool and Barstool Sportsbook brand prominently being featured by Penn.
Soriano noted that Penn has been forthcoming and public with its discussions involving its partnership with ESPN BET. The company is working hard to its complete November rebrand and will come back to the commission when a final date can be announced and new customers can expect to claim an .
I think we have done a lot of communication to the public and to our regulators. These conversations have been going on for a while now. I think it s very well known the transition is taking place, he said.
DraftKings Signage Requires 21+ Wording
In other commission news, the commissioners put to rest a debate on the necessity of 21+ wording on visible DraftKings signage at Fenway Park, TD Garden, and Gillette Stadium.
The commission unanimously approved a waiver for the sports betting company through Nov. 20 for its logo at Fenway Park above the Green Monster. The company will have to put 21+ signage on the logo before a series of high school football games are set to kickoff on Nov. 21.
At TD Garden, DraftKings previously reported it would cost hundreds of thousands of dollars to replace the logo on the Celtics home court. However, today DraftKings noted there is a separate way to replace the logo and it could do so by Dec. 1. The commissioners unanimously approved a waiver for the sports betting company through Dec. 1 to add the 21+ signage to the logo on the TD Garden Floor.
In terms of the DraftKings logos at Gillette Stadium, the company has already updated any LED digital logo that appears in the stadium to reflect the 21+ signage. The commissioners did, however, decide to not require the signage for the DraftKings Sports Zone inside the stadium.
The commissioners agree that all LED DraftKings logo signage at Gillette Stadium needs the 21+ language. That has already been completed by the company.
However, the physical DraftKings Sports Zone sign above the restaurant entrance, will not need one.
Approved 5-0.
RLinnehanXL (@RLinnehanXl)
